1/12/2024 0 Comments Google adwords editor exact matchIf you’re someone who has an e-commerce store then pay attention. Mistake #4: Failing to Direct Visitors to The Right Pages Step 4: Determine whether you can use a negative keyword without affecting current high-performing ads. Step 3: Analyze what keywords aren’t converting. Step 2: Click on “Query Match Type, followed by “Broad Phrase” or “Exact Phrase” to see what people are searching for. Step 1: In Analytics click, “Acquisition”, “Adwords”, then “Matched Search Queries” in the left menu bar. If you’re struggling to find negative keywords, use Google Analytics. Visit the AdWords Editor Help Section to learn how to add Negative Keywords. You can include negative keywords for entire campaigns and specific groups in those campaigns. City Varsity can avoid this by adding “free” as a negative keyword. When I click on the second ad I see that I actually have to pay for the course. I typed “free copywriting courses” into Google and received the following: Visitors who click on that ad aren’t likely to convert because the page they visit isn’t relevant to them. But why? Your ad shows up for irrelevant search queries. For example, if you specified free as a negative keyword, your ad wouldn’t show for any searches containing the word “free”.Īccording to Neil Patel, not using negative keywords is one of the biggest AdWords mistakes he sees people making. Mistake #3: Failing to Use Negative KeywordsĪ negative keyword is a keyword that lets AdWords know, not to show an ad when that keyword is typed in Google. A good place to start is with exact matches and over time you can add broad and phrase matches. Finding the right mix requires experimentation. There’s no right or wrong answer it depends. So what is the correct mix of keywords for your business? If you have too many phrase and exact match keywords you may find low traffic to your site. If you have too many broad match keywords you may find that your ROI is poor. Phrase and exact match, however, offer fewer impressions but more targeted ads. Broad match offers more impressions, but less targeted ads. Your choice of match is important because it impacts the performance of your ads. It won’t show for “best Adidas training shoes” or even a variation of that phrase as part of a larger phrase. With exact match, your ad only shows when the exact phrase is typed into search engines i.e. It won’t show for “training with the best Adidas shoes” Phrase match means your ad will only show if the order of the keywords typed is an exact match e.g. For example, if you choose “Adidas training shoes” as your keyword, your ad will show for searches such as “Adidas training shoes”, “best Adidas training shoes”, “Adidas free training shoes”, and “training with the best Adidas shoes”. When you create a campaign you can add three type of keywords: broad, phrase or exact match.īroad match means your ad will show regardless of the order of the keyword in search engines. Before we get into why your choice of keyword match, matters, let’s look at the keyword match types. Mistake #2: Incorrect Keyword MatchesĪnother top Google AdWords mistake is using the incorrect keyword matches. Kissmetrics recommends you assign no more than 20 keywords per ad group. If I’m searching for electronic toasters, that ad wouldn’t match my query, and I probably wouldn’t click it. They would now have to create a generic ad – with all keywords lumped together- that reads something like, “Buy Company X’s Products at The Lowest Prices”. For example, imagine if Company X who sells toasters, fridges and washing machines didn’t create ad groups. Unfortunately, many people make the mistake of creating one ad group and assign all their keywords to that group. Assigning keywords to different groups lets you create ads that match search queries and improves click-through rates. You can run different campaigns, create different ad groups for those campaigns, and assign keywords to those groups. Mistake # 1: Not Using Ad GroupsĪdWords lets you create targeted ads. Here are 5 of the top mistakes as well as solutions to fix them. If you aren’t achieving the desired results, you may be committing some common Google AdWords mistakes. But the success of any AdWords campaign depends on the correct implementation. Google AdWords is a great way to drive traffic, capture leads, and makes sales.
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